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Author: Aksen Semak
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A vertical marketing system (VMS) is an integrated approach to the production, distribution, and marketing of products or services. In this system, the different levels of a distribution channel—such as producers, wholesalers, and retailers—work together in a coordinated and structured manner to achieve greater efficiency and market impact. As businesses strive to enhance their market reach and efficiency in 2024, understanding the types of vertical marketing systems has become crucial. This guide will walk you through what are the three major types of vertical marketing systems and help you understand the advantages and potential drawbacks of adopting a vertical marketing…
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